I have to admit that I'm not a big fan of the new license plates for Utah. I am perhaps biased because when I first saw them around, I thought it was very brave of so many UofU fans to be parked on campus. Now that I realize that they are actually the new default plates when you buy a car, I just think they bear a striking resemblance to a beer can.
The other one isn't so bad, except that it makes the new license plate slogan stand out more. This wouldn't be so bad except the "Life Elevated" sounds so much like a drug reference.
I'm sure who ever was on the committee to design these was chuckling to him-(or her-) self, thinking that the poor, sheltered Utahns would never make such a connection. Well, the secret is out, though it seems it is too late. I guess we will just have to put up with beer can/druggie cars until 10 years from now when they get around to redesigning them.